Stop guessing. Start segmenting.

Sales representatives are most effective when they know the best prospects to call on within a particular account. Unfortunately, sales reps calling on hospitals, out-patient clinics, and long term care facilities are unable to answer the most important question: Which physicians should I target?

Sales reps suffer from limited visibility because:

• Sales targeting information is only available as gross facility volume…and is unable to tell you which physicians are the most critical to reach.

Without being able to identify and value physicians within an account, it is extremely difficult to optimize sales force size, maximize hospital-based product launches, and focus valuable promotional resources.

HMS PxDx™ = Physician-level Targeting

HMS PxDx™ provides physician-level activity rankings for healthcare practitioners that practice at hospital, out-patient clinic, and long term care facilities . The product allows sales reps to easily identify the most influential physicians based on procedure and diagnoses activity. HMS PxDx™ makes it possible to focus selling efforts and dramatically improve sales force productivity.

Built using claims information, HMS PxDx™ can deliver physician-level ranking on a national, territory, and facility level. Sales leadership can clearly segment the market using specificed ICD-9 and CPT™¹ codes. By knowing which physician to target, HMS PxDx™ gives the sales rep the information they need to start targeting the right physicians today.

Contact HMS today to learn more how HMS PxDx™ can dramatically enhance your sales productivity.

¹ CPT is a registered trademark of the American Medical Association

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