--Select a Product-- HMS MasterFile™ PxDx™ Affiliations™ Profiles™ Clinical Investigators™ MarketSim™ MedicareSim™ NewProductSim™ Data Integration™ ProviderOnline™ Web Services CompleteSpend™

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  • Targeting Physicians at Hospitals & Outpatient Clinics
  • Selling to Group Practices
  • Comprehensive Physician Site information is crucial to success
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  • Analyzing New Product Launch Potential
  • Understanding Changing Market Dynamics
  • Developing a Winning Medicare Part D Solution
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  • Improving Physician Data Quality
  • Creating an Authoritative Physician Customer Master

Targeting Physicians at Hospitals & Outpatient Clinics

Hospital targeting relies on too much guesswork.

Account level sales and shipment data are insufficient for enabling hospital sales reps to accurately identify the right physicians to target. Call planning based on the field force’s perspective of who is “important” is unreliable, inaccurate, and can be heavily biased. Without quantitative physician-level targeting data, sales reps can miss the most important hospital-based physicians.

Prioritize hospital-based physician targets.

PxDx™ identifies physicians performing the most procedures and diagnoses. Physicians can be targeted and ranked based on specified ICD-9 and CPT codes from hundreds of millions of medical claims. Deciles and rankings are developed based on observed behavior including the numbers of patients seen, diagnoses rendered, and procedures performed. Facilities are also ranked based on total claims volume. The solution offers national coverage by representing physicians from nearly every hospital, clinic, and long term care facility. PxDx™ can be rapidly integrated into existing CRM systems using Data Integration Services™, and sales reps can access the data through customized online applications.

Drive sales by knowing the right physicians.

PxDx™ dramatically increases sales force effectiveness by focusing hospital call plan development on the most important physicians. Sales forces can focus their time selling on the highest potential physicians and ensure they are not missing valuable physicians. The solution also provides a valuable resource for planning hospital sales force size.