Firstread Pharma

Selling to Group Practices

Continued drug rep proliferation will not work.

The age of adding more reps to drive incremental revenue is over. Physicians are overloaded with rep visits. Sales managers are challenged to achieve improved financial results with fewer resources in a much more difficult selling environment. Account based selling provides a realistic path for meeting profitability objectives. To realize the benefits of account based selling, a definitive source of accurate affiliations is required. With 30% of physicians adding and dropping group practice affiliations or moving their practice location each year, building and maintaining a comprehensive and accurate group practice database is extremely difficult.

The universe of group practice affiliations. In a single source.

Affiliations™ makes account based selling possible by offering a single comprehensive, highly accurate group practice database. With national coverage, Affiliations™ tracks all a physician’s group practice affiliations. Physician affiliations with hospitals and long term care facilities are also available. Data Integration Services™ seamlessly integrate affiliations data into an existing CRM system and the solution can be delivered online via a web-based application.

Drive profitability with account based selling.

By deploying an enterprise group practice solution, sales managers can increase sales productivity through more efficient call plan development, sample allocation, and sales force sizing.

HMS Provider Online - 5.5 million complete provider profiles available now. Try it!