--Select a Product-- HMS MasterFile™ PxDx™ Affiliations™ Profiles™ Clinical Investigators™ MarketSim™ MedicareSim™ NewProductSim™ Data Integration™ ProviderOnline™ Web Services CompleteSpend™

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  • Targeting Physicians at Hospitals & Outpatient Clinics
  • Selling to Group Practices
  • Comprehensive Physician Site information is crucial to success
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  • Analyzing New Product Launch Potential
  • Understanding Changing Market Dynamics
  • Developing a Winning Medicare Part D Solution
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  • Improving Physician Data Quality
  • Creating an Authoritative Physician Customer Master

Understanding Changing Market Dynamics

Volatile market dynamics. Rapid change. Unclear financial visibility.

Pharmaceutical companies are faced with multiple market dynamics that can severely impact profitability. Core drivers include downward price pressure from generics and managed care, the emergence of new competitors and indications, and Medicare Part D reimbursement and contracting strategy. Each market dynamic alone is difficult to evaluate. Evaluating them all together is downright complex. Current analytics solutions are unable to view the market holistically and can only offer point-in-time perspectives that quickly become obsolete. Without the flexibility to dynamically evaluate and adjust to both new market opportunities and competitive pressures, it is increasingly difficult to manage a product or therapeutic franchise to achieve corporate financial goals.

Eliminate the noise. Focus on the factors that matter.

MarketSim™ is a powerful scenario planning product built using system dynamics. HMS offers dynamic scenario planning to holistically understand the impact of various dynamics across a therapeutic market. MarketSim™ allows brand teams to vary the full range of market drivers - product quality, promotion, contracting, price, market events - and clearly understand how changing market dynamics will impact product financial results.

Develop optimal promotional strategies.

MarketSim™ enables planners to make informed decisions. A powerful scenario planning product, MarketSim™ can evaluate a variety of market events such as a new competitor launch or evaluating physician and patient response to a new indication. MarketSim™ empowers brand teams to flexibly develop, test, and respond with winning promotional strategies.