--Select a Product-- HMS MasterFile™ PxDx™ Affiliations™ Profiles™ Clinical Investigators™ MarketSim™ MedicareSim™ NewProductSim™ Data Integration™ ProviderOnline™ Web Services CompleteSpend™

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  • Targeting Physicians at Hospitals & Outpatient Clinics
  • Selling to Group Practices
  • Comprehensive Physician Site information is crucial to success
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  • Analyzing New Product Launch Potential
  • Understanding Changing Market Dynamics
  • Developing a Winning Medicare Part D Solution
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  • Improving Physician Data Quality
  • Creating an Authoritative Physician Customer Master

Analyzing New Product Launch Potential

Market uncertainty makes new product launches highly unpredictable.

At the beginning of a product’s lifecycle, brand teams typically have the minimum amount of information with which to accurately predict product performance. Key market factors such as launch dates and product quality are highly variable and can significantly impact overall market potential. Due to the high degree of uncertainty, communicating a product’s expected market opportunity is difficult.

Run Planning Scenarios. Plan for Success.

NewProductSim™ is a powerful scenario planning product built using system dynamics. A realistic model of the market, brand teams can evaluate anticipated product attributes against the real world context of payers, patients, and physicians. The product can evaluate optimal physician positioning, evaluate product managed care influences, understand product value from patient’s perspective, and evaluate the impact of likely competitive response.

Accurately size the market. Identify critical market levers.

NewProductSim™ empowers brand managers to dramatically reduce market uncertainty and effectively value a new product’s market opportunity. Brand managers can clearly decide on optimal product positioning by identifying the attributes most important to patients and physicians. By adjusting all market variables simultaneously, business strategies can be realistically tested to evaluate a new product’s true market potential.