The confluence of major market trends is creating the ingredients for a “Perfect Storm” for the domestic healthcare market, including:
With so many uncertainties and potentially huge impact on the marketplace, pharmaceutical companies need to understand the long-term implications of their Medicare Part D contracting strategy. While 2006 promises to be a turbulent year with many surprises, now is the time to develop strategies that will maximize revenue and profits over the longer term.
The five critical dynamics of Medicare Part D are people, prevalence, coverage, cost, and behavior. MedicareSim™ makes it possible to clearly understand how the Medicare program will influence each of these factors and rapidly assess the impact these pressures will have on existing commercial contracts. As well as assess the impact of various uncertainties (rates of enrollment for cash, Medicaid, and third party eligibles) on the utilization and profitability of a product – at a national and regional (PDP) level, and identify the potential impact on revenue and profits of different Medicare Part D contracting strategies.
A dynamic scenario planning application, MedicareSim™ empowers executives to plan, manage, and react to the evolving managed market dynamics brought upon by the implementation of Medicare Part D. By providing a single platform that can run any number of scenarios, it is possible to understand the most critical market dynamics of Medicare Part D and manage their business impact.
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