PMSA 2010 Conference
Title:Pharmaceutical Management Science Association (PMSA) 2010 Conference
Date:2010-05-02
Location:Westin Savannah Harbor, Savannah, GA
At the PMSA annual meeting, innovative approaches to complex problems are showcased; HMS has been selected to share its unique analytic methodologies during 2 separate sessions.
- Ozgur Ozkan, Director of Simulation Modeling, will be presenting a plenary session on Challenges with Modeling a Specialty Launch in Multiple Settings based on his work delivering a Prism New Product Strategy engagement to a client. With limited data availability in the vaccines market, patient to physician dynamics and multiple settings for utilization, the client needed to understand uptake opportunity across setting and patient segments. Track 1: Commercial Models, Tuesday, May 4 - 11:45am - 12:30pm.
- Drew Neil, Sales Force Effectiveness Consultant, will lead a poster session on the topic of Improving Prescriber Segmentation: Discarding Traditional Markers and Distilling the True Value of Behavior based on his experience working with physician segmentation and targeting methodologies and promotion response analysis. Drew will share his experiences using more robust segmentation methodologies from his work delivering Sales Force Strategy engagements. Poster Session: Tuesday, May 4 - 9:30am - 11:00am
Click here for more information and to register.