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Creating & Maintaining Physician Customer Masters

Poor customer data impedes sales force effectiveness.

One of the most critical factors that can negatively impact sales force effectiveness is poor data quality. Unfortunately, building a trusted source of physician data is very complex. Most medical device manufacturers do not have the advanced matching technology, data acquisition teams, integration processes, and dedicated resources to build and maintain an accurate and comprehensive master physician database.

Minimize customer master implementation costs. Maximize sales force productivity.

HMS accelerates medical device manufacturers’ sales forces effectiveness by ensuring physician data is accurate and complete. With HMS handling the entire acquisition, cleansing, and data integration process, sales forces can focus on selling. Sales productivity will dramatically improve because selling will be based on the most trusted and verified source of physician data, the HMS MasterFile™.

Accurate physician data you can trust.

The best way to drive up data quality is to integrate a trusted external source of physician data. Health Market Science offers a complete solution for creating and maintaining a world class physician customer master file. Physician master files are built using the Data Integration System™, with a fully integrated master file implemented in days. HMS makes creating and maintaining a world class physician customer master possible by:

• Providing a full service solution from initial customer file cleansing to ongoing physician file updates.
• Mitigating manual resolution and unproductive promotional efforts through superior physician profile accuracy.
• Implementing custom business rules for handling both field level and source-specific matching and extraction rules.
• Delivering continuous verification of physician identifiers, certifications, and other attributes to ensure the highest data quality.