Medical Device Targeting & Integration Solutions

Historically, medical device manufacturers have not had access to a reliable source of hospital targeting data for planning sales and marketing promotion. As a result, device manufacturers struggle to identify, at the physician level, the providers most likely to use their products.

Due to this lack of targeting data, a device manufacturer’s sales success hinges on the strength of a sales representative’s personal territory knowledge. Significant customer intelligence is lost when an experienced sales person leaves the organization.

To increase sales productivity and sales effectiveness for sales representatives, it is critical to identify and prioritize the highest potential physicians in a territory. HMS innovative customer targeting solutions allow medical device manufacturers to:

• Dramatically improve sales force productivity by individually targeting hospital-based physicians
• Create a world class physician customer master