New products are full of uncertainty.

Brand teams managing new products are at the peak of commercial uncertainty. Unfortunately, they also have the least amount of market information to analyze expected product performance. Key market factors such as launch dates and product quality are highly variable and can significantly impact overall market potential. NewProductSim™ empowers brand managers to evaluate a variety of scenarios to dramatically reduce market uncertainty and effectively value a new product’s market opportunity. Scenarios NewProductSim™ can help brand teams evaluate scenarios including:

• What if our product is launched six months late…early?
• What if competitors launch a product that is perceived to be safer?
• What is the commercial value of a new product we want to license?
• What market share can we capture if we don’t receive approval of a major claim?

Determine product potential.

A powerful scenario planning product, NewProductSim™ evaluates product attributes against the real world context of managed care, patients, and physicians. NewProductSim™ provides a competitive advantage by enabling brand managers to incorporate expected competitive response.

Contact us today to learn how NewProductSim™ enables brand managers to accurately value new product commercial potential.

Download PDF

Request Sample